- April 22, 2024
In the vibrant world of men's fashion, prints are pivotal in defining style and adding personality to clothing. From classic stripes to bold patterns, every print tells a story and reflects the brand's aesthetic. Today, we delve into the prints used by some of the top menswear brands in India, including Souled Store, Snitch, Rare Rabbit, and others, to decode their unique design language and explore how they stand out in a competitive market.
Understanding the Importance of PrintsPrints are more than just decorative elements; they serve as a form of self-expression and a way for brands to communicate their identity to consumers. Prints can evoke emotions, convey messages, and create
- April 19, 2024
Chikankari, the traditional embroidery style from Lucknow, India, has been a symbol of elegance and class for centuries. Its intricate designs and delicate handwork have favored it among the fashion elite. Notable designers have incorporated Chikankari into their collections, bringing this traditional craft to the global stage. This blog delves into how celebrated designers have embraced Chikankari and the celebrities who have adorned these exquisite pieces, showcasing the timeless appeal of this embroidery work.
Celebrated Designers and Their Chikankari Collections
Manish Malhotra is one of the foremost Indian fashion designers who has often infused Chikankari into his creations. Known for his ability to blend traditional Indian
- October 02, 2023
In the dynamic world of fashion, 2023 marks a remarkable year characterized by a paradigm shift towards sustainability. The fashion industry is undergoing a profound transformation, with consumers and brands alike embracing eco-consciousness and ethical practices. Within this sweeping wave of change, embroidered fabrics are emerging as an emblematic choice for those seeking a harmonious blend of style and sustainability.
Embroidery: A Timeless Craft Redefined
Embroidery, an age-old craft with
- July 22, 2023
Not many are aware that an ancient two-piece garment ( "antariya" ), draped in front and back, to cover the lower body has today evolved into the most popular attire called "Lehenga". The current "Look" of this dress is quite similar to those worn by the women during Lord Krishna's period...
- July 22, 2023
Just like colours that improve mood, confidence and offers that "Feel Good" factor, printed fabrics too have a similar effect on the wearer. One of the distinct examples of a colour and its effect on human psyche is yellow. It inspires, boosts vibrancy and thereby happiness. On the other...